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Entrepreneurship is one of the economic support systems that promote economic growth in Indonesia. Indonesia as a country with good tourism spots has enormous potential to create jobs. The greater the job opportunity, the lower the unemployment. The purpose of this study is to analyze the characteristics of entrepreneurs in the tourism industry in Indonesia. Meanwhile, the method used is a quantitative descriptive approach with logit regression method where four variables are found, namely entrepreneurship, location, gender, and marital status which have a significant positive relationship with the tourism industry. But on the other hand, the location variable also has a significant negative effect on the tourism industry. This study can contribute to government policies to improve Indonesia’s economic development by increasing the productivity of human resources in the tourism industry.

The growth of tourism development in Malang makes some regions optimize their tourism potential, leading to economic growth in Indonesia. Malang regency has several tourism villages with the concept of sustainable tourism. Using leverage analysis from the multidimensional scaling approach (MDS), we find two sensitive attributes. An analytical hierarchy process (AHP) test was conducted, resulting in the best strategy for each tourism village: developing strawberry-picking tour for Pujon Kidul and new tourism packages related to water attraction for Sanankerto and developing Bromo volcano tourism package for Gubugklakah. These strategies are believed to increase the development of tourist villages without compromising their sustainability.